Peter Houtzagers takes helm SAILMON

Scheveningen/Netherlands, August 29 2017 – Dutch serial entrepreneur and sailor Peter Houtzagers (1961) takes the helm of SAILMON, a nautical instrument solutions provider based in the Scheveningen harbor, Netherlands. Together with multiple Olympic 470 athlete Kalle Coster, he founded the company in 2014 with the aim of making this world a better place for sailors. As the new CEO, Houtzagers will now steer SAILMON into the future with unique inventions.

“My ambition is to promote entrepreneurism by actively participating in and contributing to high potential ventures”, says Peter Houtzagers. “These ventures are being owned and run by passionate, ambitious and driven entrepreneurs. That is exactly what SAILMON is about, shown by our strong team of shareholders: Kalle Coster (Chief Design & Development Officer), Enno Romkema (CTO), Kim Coster (CFO/acting COO) and myself (CEO). We share passion, drive, talent and experience.”

SAILMON is known for its high-quality, full-colour and full graphical displays. They offer crisp, crystal clear and bright readability, even in full sunlight. As well as soft, subtle, non-blinding pitch black night readability. The other asset is the SAILMON Model E4 Processor and Connectivity Unit with unique internet connectivity. It processes and converts all incoming data from the sensors on board into adequate and useful sailing performance data. “The big advantage is that most of the existing sensors connect to our SAILMON Model E4 Processor, so there is no need to replace them”, explains Houtzagers.

The numbers can be viewed on any kind of display, either attached to the boat or on portable devices, by using the free ScreenView App. This allows every crew member to read the performance numbers at any time and anywhere aboard. For those who stay onshore, the SAILMON Model E4 Processor offers the opportunity to ‘come’ onboard and experience the action. “So, our promise is: Every display, every device, everyone and everywhere! We want to make the sailing sports more fun and attractive, by introducing unprecedented innovations in connectivity and integration of smartphones and tablets. We have more announcements coming up in the next couple of months.”

In 2016, Houtzagers co-founded Cape Ventures that invests in and supports new businesses with capital plus proactive advice and expertise. In the past, Houtzagers co-founded Psion Nederland, PalmTop Software, Matra Nortel Nederland, contact centers 2Contact in Haarlem and Den Bosch, on-line food supplements shop Flinndal, Certin Credit Management, Space Payload Integrator AlphaSparks, Online Media Agency Fresh Toast and recently SAILMON. “I am not only a serial entrepreneur – I am a passionate sailor too”, adds Houtzagers, who owns the Lemsteraak BS2, with which he won the Dutch Championship in the Lemsteraken class. “At SAILMON my passion for sailing and entrepreneurship have never been closer together”, concludes Houtzagers.


For more information about SAILMON and/or Peter Houtzagers, please contact:

Peter Houtzagers, CEO SAILMON
+31 (0)70 2211596

Diana Bogaards, Communications Manager SAILMON
+31 6 51383762
Or have a look at our brand new website!

Attached to this press release:
Biography of Peter Houtzagers: click here
Peter in action on the BS2: click here


SAILMON designs & produces highly innovative, accurate and user-friendly marine equipment for racing yachts, such as the Model E4 processor / communicator and sunlight readable graphical colour displays.